As an advisor to the NJALDP…New Jersey Agricultural leadership Development Program, I had the opportunity to meet with Doug Fisher, The secretary of Agriculture in Trenton. Secretary Fisher covered a wide variety of topics important to the NJ Department of Agriculture. One thing was very clear to me…the NJ Dept. of Ag. Is considered to be the most effective, efficient and powerful Ag. Dept. in the US.
From a marketing perspective, the idea of “Branding” NJ products has “taken root” and is becoming a strong marketing platform. Programs like “Jersey Fresh” and “Jersey Grown” have been expanding and are starting to get more TV, Radio and print exposure. Successful branding is a cornerstone to increasing revenue!