I recently attended the NJ Agricultural convention in Atlantic City as part of my prep work for next weeks first NJALDP workshop. Having attended hundreds of conventions before I was expecting the same old same old but I was surprised to see such a limited number of vendors on display in the convention space. Most were heavy equipment dealers. Very few were supply vendors. I spoke to many of them and asked them what their primary marketing strategy was and the majority said “word of mouth”. Very few were internet savvy and showed little or no desire to learn more. Cleary this is a business community that could benefit from an upgrade in technology and its uses to generate revenue.